Tweet: A summary of different entrepreneurial learning approaches


In their paper” Demystifying the Genius of Entrepreneurship: How Design Cognition Can Help Create the Next Generation of Entrepreneurs” Massimo Garbuio, Andy Dong and others illustrate how they train students to apply four well-established cognitive acts from the design cognition research paradigm to opportunity creation. They are:
  • Framing,
  • Analogical reasoning
  • Abductive reasoning, and
  • Mental simulation
The design cognition theory emphasizes creating preferred situations from existing ones rather than applying a defined set of tools from management scholarship.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s