Entrepreneurship and fitness landscape.

A fitness landscape model is a metaphor used to think about the processes of evolution acting on a biological entity.


This entity can be viewed as moving through a search space with two kinds of decisions:

  • Explore maximum number of landscapes or maximum number of variations.
  • Exploit the most out of a particular landscape.

This principle is applicable to entrepreneurial search for a repeatable, scalable and sustainable business models(Explore). Once a working model is created then the entrepreneurs job is to make it work. (Exploit)

The following video give a fair idea about the metaphor of fitness landscapes.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s