Evolutionary fitness landscapes

A fitness landscape model is a metaphor used to think about the processes of evolution acting on a biological entity.
This entity can be viewed as moving through a search space with two kinds of decisions:

• Explore maximum number of landscapes or maximum number of variations.
• Exploit the most out of a particular landscape.

This principle is applicable to entrepreneurial search for a repeatable, scalable and sustainable business models(Explore). Once a working model is created then the entrepreneurs job is to make it work. (Exploit)

This twitter thread contains links for further exploration.