“Creativity must, in the last analysis, be seen not as something happening within a person but in the relationships within a system”
“An idea or product that deserves the label creative arises from the synergy of many sources and not only from the mind of a single person. It is easier to enhance creativity by changing conditions in the environment than by trying to make people think more creatively…And a genuinely creative accomplishment is almost never the result of a sudden insight, a lightbulb flashing on in the dark, but comes after years of hard work.”
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