A summary of different approaches to startup strategy, from lean to effectuation. #entrepreneur #Startup #Learning https://t.co/BcNnsb0R7A
— Kiran Johny (@johnywrites) October 15, 2018
In their paper” Demystifying the Genius of Entrepreneurship: How Design Cognition Can Help Create the Next Generation of Entrepreneurs” Massimo Garbuio, Andy Dong and others illustrate how they train students to apply four well-established cognitive acts from the design cognition research paradigm to opportunity creation. They are:
- Framing,
- Analogical reasoning
- Abductive reasoning, and
- Mental simulation
The design cognition theory emphasizes creating preferred situations from existing ones rather than applying a defined set of tools from management scholarship.