https://twitter.com/emollick/status/1171952039590543367 This study explored how variation in entrepreneurs' displayed passion affects informal investor interest in start-up ventures by examining neural responses to entrepreneurs' pitches using functional Magnetic Resonance Imaging (fMRI).It found that founders displaying high passion increase investor neural engagement by 39% and investor interest in the venture by 26% over those displaying low passion.A … Continue reading Tweet: How founder passion affects investors of different levels